Actually...

Via | LunchBreath

A new meaning of 'Wearable Art' by ALIVESHOES

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Ice Breaker says ... like it is...

"Synthetic fleece isn't fleece at all," complains Jeremy Moon, the cultural anthropologist turned sustainable designer behind the wool-focused adventure-apparel maker Icebreaker. "It's all plastic." Moon, 40, has spent the past 15 years refining merino wool from New Zealand's Southern Alps into breathable, anti-stink base layers, but this fall marks his first foray into fleece. "We've been working on the technology for three years," he says. "It's taken us that long to perfect it."

Icebreaker's Realfleece ($200 with hood, $175 without) repels outside moisture while absorbing perspiration, making it perfect for a fall hike. During a trip to Yellowstone National Park, it proved indispensable every time the sun hid behind the clouds and in the evenings. The flattering trim fit also makes it a sporty light jacket back in the city.

But the Wellington, New Zealand-based company doesn't only want you to stay warm -- it also wants you to feel good. Its unique Baacode program -- yes, baa -- lets you trace your fleece back to the farmers and sheep who helped make it, just in case you want to send them a thank-you note.

For more Icebreaker Go Here

via* Fast Co.

hi... elsa!

VYNE

CULTURE from PROJECT VYNE on Vimeo.

If you haven't heard about it, you should take note. I LOVE this LARGE-sized print, Chicago-born magazine, VYNE. The images...content...style (and I'm talking cutting edge, 'you're a fashion pioneer' style) + the sustainability factor. I commend!

REFRESHING......

ZERO waste wears ::.

As Nonetheless is in the middle of production here in Chicago. I couldn't resist to share one of the hardest parts of the design, development, and production phase. The reality of ZERO WASTE! Over and over I find myself explaining why things are done a certain way. Sustainability in product design is not an easy feat. Those of you that know me well... know I dig solutions. Here is a nice story from the The New York Times. -- JSP

The 4-in-1 Dress by Thieves

First of the Top Ten List for the AW'10 Season:

Jersey, yes please! Long- even better.

Call Connect @ 773.360.1520 for availability