Monday, November 8, 2010

Nordstrom and it's New Non-Profit Stores?

By Olivia Khalili

Will Nordstrom's new non-profit store - which will donate all profits to charity and not carry any corporate affiliation - turn out to be a case study in consumer engagement through cause association or a misplaced effort to capitalize on consumers desire for corporate philanthropy?

Scandal in-the-making, customer-pleaser, tax write-off, nonprofit cash cow or game-changer? Which hyphenated phrase will best describe Nordstrom’s new concept store, which will donate all net profits to charity?

Onward >>

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