It's good to see BIG brands being more mindful. The new jean utilizes 30% less water than the normal pair of denim. If only we wouldn't have created stoned wash jeans!? Why did any one do that anyways?
Jack & Ivan is a mindful extension to our Connect Chicago retail locations and web shop. If you are in Chicago -- feel free to stop by one of our boutiques for good conversation and unique offerings. Moreover, we hope you make it out to one of our events soon.