Saturday, October 23, 2010

A New Book on American Consumerism +

By the end of the nineteenth century, you as a typical American bought most of your clothing from stores. You owned clothes whose sole function was to make you attractive. You ate food that had come from all over the country. You drank cold beer and ate ice cream. If you lived in a city, you went shopping at Montgomery Ward, Sears, Roebuck, Macy’s, Abraham & Straus, Jordan Marsh, Filene’s, or Wanamaker’s. If you lived in the country, you shopped from the same stores by mail order. You read dime novels whose sole purpose was to provide you with fun. If you lived in a city, you went to amusement parks, movie theaters, and vaudeville shows. You went dancing. You rode on trains. You worked fewer hours than your parents and many fewer hours than your grandparents. You believed that leisure was good.


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