
On environmental merits alone, boxes beat plastic with some caveats. But that comparison may be moot, considering that cartons are unlikely to replace bottles in terms of practicality. Imagine jogging with a milk carton or trying to put it in your purse after you've already opened it. You might as well stick a hose in there. The best that boxed water could hope for is to replace tap water -- and tap water is kinder to the environment than any packaging out there, whether plastic, glass, or paper.
Still, some consumers are going for the pitch. Boxed Water Is Better sells to everyone from coffee shops and yoga studios to the uber-trendy Standard Hotel in L.A. Maybe that kind of roster -- which the company says has expanded since it was released -- tells you what's really being sold here.
[Via Packaging of the World; images courtesy of Boxed Water Is Better] & Fast Co.
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