First Ever Environmentally Preferred Men's Webstore Is Launched...

For Immediate Release:

The Best of Chicago Sustainable Apparel Goes Global, Wicker Park Eco-Boutique, Connect, Launches the First ever men’s centric web store to stock environmentally and socially preferred goods…C by Connect

Chicago, Ill., November 9th, 2009 – Forward-thinking, Chicago-based sustainable retailer, Connect, launches its first-ever e-commerce site C by Connect, the first and only online men’s store with an environmentally and socially responsible brand portfolio.

C by Connect stocks Nau, Holden Outerwear, Topo Ranch, Coal, Icebreaker, LiViTy, Patagonia Footwear, and The Stronghold, just to name a few. Connect’s private in-house label, SideCar, which uses reclaimed and surplus fabrics and organic cotton, is also available, making the popular Chicago line available for the first time worldwide.

“We realized men didn’t have an authentic and conscious online experience to shop. It’s our honor to finally offer men a place to go where they can find functional and design-driven brands that are progressive and socially responsible,” says Jonathan Shaun, one of the Connect Co-Founders.

C by Connect includes a "gifts for her" section, as well as sustainable home furnishings, to make C by Connect a truly one-stop-shop experience for the forward-thinking individual.

“Connect, as well as our partners, are driven by conscious capitalism that paves the way for future generations,” says Shaun. “Each and every brand we work with goes through a rigorous selection process to ensure that it aligns with our values and vision. Our online web store represents a collaboration between a wide-range of stakeholders within the sustainable design industry.”

The Connect manifesto is based on a “not-just-for-profit” method honoring the triple bottom line: planet, people, profit. C by Connect donates 3% of all profits to its Community Investment Portfolio that consists of local, national, and international NGOs.

Other Sustainable Features of C by Connect Include:

• Carbon ZERO bicycle messenger delivery within Chicago city limits
• All collections are environmental, fair trade, and ethically produced and sold
• Connect is dedicated to marketing ethical start-up brands made in the U.S.A.
• Carbon neutral shipping (national and international)
• Renewable energy-based web hosting

ABOUT:
C by Connect is a derivative of Connect-Chicago, a retail showroom and conscious event space in Wicker Park, Chicago. The boutique is the first fully interactive, eco-friendly boutique to physically and virtually stand in this forward-thinking neighborhood on the third coast. Connect is also the only store in Chicago to stock the majority of the Nau fall and winter collection. For more information or to view the digital domain visit www.CbyConnect.com.